There comes a time when the customer demand is high and they are more likely to complete the checkout process and place an order. These are the times when you get your hands on the trove and maximize your online sales and profit.
Although there are not any specific reasons why these sales boost during a specific time of the year, generally it involves occasions like festivals and holidays. You need to make the most of these occasions and ensure you are selling more than usual.
This improvement to your sales is possible when you are also offering something attractive and compelling to your customers. This attractive thing is the discount offer that will make the customer purchase from you.
In this blog, we will discuss the effective ways of increasing sales in the peak shopping seasons with discount offers and how to pitch your voice for that.
Ways
To Maximize Sales With Quantity Discounts
1. Discounts
On Bulk Purchase
When it is the peak shopping season, then bulk purchases are more likely to happen. To encourage these bulk purchases in more customers, offer bulk discount offers. Offer a suitable discount for customers purchasing in bulk from you. You can either offer these discounts on buying one product in bulk or products from multiple categories. People will be encouraged to purchase in bulk when discounts are offered instead of buying individual items.
2. Quantity
Discounts
Another way you can maximize your sales in the peak season is by offering discounts for people buying a product within a specified quantity limit. Set a quantity limit and offer discounts like buy one, get one, and free shipping discounts. Setting a product quantity threshold will not only help you with offering discounts but also prevent one particular user from excessively buying a single product.
3. Cart
Value Discounts
If it is that season of the year, then why not get the most out of it? With the cart-based discount offers, you can upsell products and boost sales. You can offer discounts to your customers based on their cart weight and value. If you have some products that could be of more value in maximizing your sales, make these products a part of the discount condition. If these products are in the cart, or if the cart value reaches the price of these products, offer your customers a discount.
4. Category
Specific Discounts
There are certain categories for which generating sales becomes daunting at times; to overcome these issues, you can implement category-based discounts. With the WooCommerce discount coupon plugin, you can set category-specific discount offers. With this plugin, you can not only set discounts for purchasing from a specific category but also for the total cart amount and quantity.
How
should the Discount Offers Sound?
How you pitch your discount offers to your customers in these peak seasons matters a lot. Make your discount offers sound impactful to maximize their effectiveness, more specifically on the sales.
Here are a few ways you should craft your discount offers to make them sound impactful:
1. Attractive
The discount offers should look and sound attractive to your target audience and customers. If the discount offer you have made is not attractive, you will not be able to convince the customers to participate in the process that leads to the discount. If the discount is in textual form, then the choice of words, fonts, and placement matters a lot.
2. Clear
The message and the discount offer should be clear and concise. There should be no ambiguities in the understanding of the discount offer. Use simple and understandable choices of words instead of words of complex vocabulary. The user or the customer must not have any second thoughts on whether what they have perceived about the offer is correct or not.
3. Believable
Anything you pitch to your customers should sound believable and realistic. For instance, offering a discount type that offers a 100% discount will make no sense to the users. They will have a tough time sinking in any such offer and believing that it might be true. Set some realistic goals for yourself and then set realistic and believable discount offers for your customers to build trust.
4. Persuasive
If the discount offer is not compelling enough for the customers, then it is of no worth, even if it is the peak shopping season. The discounts must have something that will persuade the customers, such as the use of words like “the best offer," “ exclusive offer," and similar other terms to persuade the customer that this is the best offer that they can get.
5. Actionable
The discount offer must be actionable to let the customer engage and then receive the offer. For instance, the action could be adding any specific item to the cart or making your cart valuable with the cart subtotal. The user should know that the actions they have performed resulted in a discount offer for them.
6. FOMO
The fear of missing out is the best thing to create a sense of urgency in your customers and become a part of the discount campaigns. To create this FOMO in your WooCommerce site and boost sales, use terms like “Hurry up," “Sale ends soon," and “grab your discount before it expires.". All these types of terms create a sense of urgency and make the customer purchase soon and without any delay.
7. Personalized
Another way of setting discounts for your WooCommerce is to offer personalized discounts. With the personalization of these discounts, you connect with your customers well. There is not much effort that you have to make in personalizing these offers. By including the name of the customer with the discount offer or by emailing them the discount codes with their name followed by a greetings message is enough.
Wrapping
Up!
If you want to uplift your sales game and improve your profit, then make the most out of the peak shopping season with discount offers. Although discount offers work the best even if there is no peak season when it is that time of the year, then you get the best outcome. You can take advantage of the discount offer plugin for WooCommerce to ensure your sales are actually improving with these discounts.