The right plugins and tools can help you grow your online business. There are over 60,000 plugins available on the WordPress repository that you can choose from. Each has different features, so it is essential to research and choose the right one that suits your needs.
WordPress plugins are available in different categories like SEO, Google Analytics, caching, security, and forms. Choosing a great one can heighten security, improve functionality, optimize usability, and enhance site performance.
WooCommerce
WooCommerce is the most popular and widely used eCommerce plugin for WordPress. It provides robust features for managing products, inventory, payments, and order management. With a wide range of extensions and themes, WooCommerce is helpful in customizing the store’s appearance and functionality to suit your business needs.
From real goods to digital downloads, WooCommerce website development is helpful in selling anything online. It is a cost-effective, scalable, and reliable eCommerce platform for developing online stores. So, regardless of your business size, you can consider hiring a WordPress development company to create a successful online presence using WooCommerce.
WPForms
It is a drag-and-drop form builder that allows you to create contact forms and surveys. It comes with an intuitive interface that is helpful in easily building custom forms. WPForms integrates with popular marketing services, enabling users to collect customer information and nurturing revenues.
This WP plugin integrates with all popular marketing and payment platforms like PayPal, Stripe, Authorize.net, and Square. Unlike other form builders, it has exceptional features like form landing pages, user journey tracking, conversational forms, lead forms, login forms, and custom WordPress user registration.
Those wanting more advanced functionalities can sign up for its pro version. It comes with all the powerful features to boost your efforts.
All-in-One SEO
While WordPress is SEO-friendly out of the box, there is much more you can do to increase your site’s traffic. All-in-One SEO (AIOSEO) is one such popular WordPress plugin. It has the most comprehensive solution with the features and tools required to improve your on-page SEO.
Here are some key features and functionalities that this WP plugin offers -
- Title and Meta Tags Optimization
- XML sitemap generation
- Schema markup support
- Social media integration
- SEO analysis and recommendations
- Advanced SEO options
- Compatibility and integration
Overall, AIOSEO lets you optimize your WordPress site for search engines, improve organic traffic, and enhance your content visibility in search engines. It will help enhance the site’s performance in a competitive online landscape by simplifying the implementation of best SEO practices.
OptinMonster
Another powerful conversion optimization and lead generation WordPress plugin is OptinMonster. It is versatile and feature-rich, empowering site owners to effectively capture leads and increase conversions.
Some key features of OptinMonster are -
- Exit-intent technology
- A/B testing
- Targeting and personalization
- Integrating with email marketing services
- Analytics and insights
- Mobile-friendliness
It is helpful in optimizing lead generation efforts and driving business growth. To grow your email list, improve website conversions, and reduce cart abandonment, you can use OptinMonster. Alternatively, it will be best to partner with a WordPress development company to use it best.
WP Rocket
WP Rocket is a caching and performance optimization plugin that improves your eCommerce website's loading speed. It creates static HTML versions of your pages and minifies CSS and JavaScript to reduce file sizes. Also, it is helpful in enabling browser caching, which leads to faster page load times and better user experience.
It is designed for WordPress and is constantly updated to meet the latest web performance requirements. Along with increasing the site’s speed, WP Rocket addresses the essential PageSpeed insights recommendations.
SeedProd
Another best drag-and-drop page builder for WordPress is SeedProd. It lets you easily customize your website design and create custom page layouts.
You can also utilize it for creating professional and engaging pre-launch website pages to keep your visitors informed and engaged. It works with all WordPress themes, so you will not be required to change your existing theme to create a custom design. However, if necessary, you can hire a WordPress website development company for custom development.
With SeedProd, you can also define color schemes and save font combinations, page templates, and custom blocks.
MemberPress
MemberPress can help easily transform a WordPress site into a fully-functional membership platform. It is an essential tool for anyone looking to create a membership site or offer restricted content on their site. This allows for selling subscriptions, managing members, and controlling access to premium content.
Along with building and selling online courses, you can create subscriptions and restrict content access to users based on their subscription plans. Also, MemberPress works with all popular payment solutions like Stripe, Authorize.net, and PayPal.
It comes with an easy setup and enables developers to create powerful and compelling WordPress membership sites by leveraging all the features of WordPress. Unlike other membership software solutions, MemberPress integrates with already existing WordPress sites.
Its powerful features can help you enhance the membership experience. Some compelling reasons that make MemberPress a go-to-choice are -
- Robust and easy to use
- Makes building and selling courses easier
- Works with any theme
- Single payment gateway integration
- Award-winning support
SearchWP
This WP plugin is efficient in improving the WordPress site’s search function. SearchWP enables a WordPress development company to customize your search to include almost every bit of your site's content. It includes eCommerce product details, categories, tags, and custom fields.
There is a great probability that visitors bounce back from the site when not finding quickly what they require. The increased search functionality that SearchWP offers lets you improve the user experience and reduce bounce rates.
Some key features of SearchWP are given as follows -
- Easily control your WP search algorithm
- Show better results using keyword stems
- Detailed search metrics to see what site visitors are looking for
- Integrations with popular plugins such as WooCommerce, Easy Digital Downloads, and bbPress.
MonsterInsights
It gives you the power of Google Analytics in an intuitive, easy-to-use manner. MonsterInsights provides deep insights into how site visitors interact with your WordPress site. Also, it offers enhanced eCommerce tracking features for users operating on WooCommerce and the Easy Digital Downloads platforms.
Some key functionalities of MonsterInsights are given as follows -
- Sales tracking
- Referral and ads tracking
- Integrate Google Analytics and Facebook instant articles
- Track from views, submissions, and conversion rates
With a single click, MonsterInsights can give you real-time data on the performance of your online store. Also, this makes it easier to understand customer preferences and your marketing initiatives' success. This means all the required data will be at your fingertips and conveniently placed in the WP dashboard.
Easy Digital Downloads (EDD)
It is the best digital eCommerce plugin for WordPress. It makes digital-only sales easier by incorporating eCommerce functionalities into a website. It lets you set up a shopping cart, maintain customer records, offer discounts, and more. With a user-friendly interface and various customization options, EDD will be perfect for anyone looking to sell digital goods online.
Furthermore, this WP plugin enables you to control file access and restrict the number of product downloads. It also comes with comprehensive reporting tools that enable store owners to analyze sales, customers, and products. This helps them make data-driven decisions to boost conversions and drive business growth. If you are familiar with working with WooCommerce, you will find working with EDD easier. Otherwise, hiring a WordPress development company to leverage the full potential of this WP plugin will make more sense.
Conclusion
Creating an eCommerce site comes with many considerations. It should be fast, responsive, and has a visually appealing product presentation. So, equipping yourself with the best WordPress plugins for eCommerce will be a smart approach to achieving business objectives.
A WordPress site will have anywhere between 15 to 18 plugins, but the number of tools you should use depends on your needs. Having the right plugins can help you grow your online business. However, it is not wrong to say that using too many plugins can slow down your site’s performance, so install the plugins that suit your business goals.